Marketing Professor Stephen L. Vargo from the University of Hawai‘i at Mānoa Shidler College of Business has once again been named to Thomson Reuters’ World’s Most Influential Scientific Minds for 2016. This is Vargo’s third consecutive year selected as a top cited researcher in the field of marketing.

Vargo’s research has nearly 30,000 citations according to Google Scholar – approximately 8000 according to the more restricted Thomson Reuters Web of Science Index. Each year, Thomson Reuters’ list only the top one percent of the most cited works from each subject field worldwide. Vargo is one of three marketing scholars to receive this recognition and is one of three scholars from the University of Hawai‘i at Mānoa to make the list. The others are Emeritus Professor Laurence N. Kolonel, Public Health Studies and Professor Loic Le Marchand, UH Cancer Center.

Thomas Reuters is “the world’s leading source of intelligent information for businesses and professionals.” Individuals were selected based on having the most highly cited papers among fellow researchers.

Vargo has published over 100 research publications, plus two books. His research has been accepted in top journals such as the: Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of International Marketing, Journal of Retailing and MIS Quarterly. He also made over 200 research presentations around the world including 40 as keynote speaker for major global conferences.

Vargo has been with the UH Mānoa since 2005 and holds the Shidler College Distinguished Professorship. His research interests are in market and marketing theory, strategy, and service-encounter evaluation.