The Shidler College of Business

[search]
Marketing

Sungjin Kim

Sungjin Kim
  • Assistant Professor of Marketing
  • Shidler College Faculty Fellow

Room

BusAd C-501a

Phone

808-956-6683

Website(s)

Personal Website
CV

Academic Background

  • Ph.D., Marketing, Cornell University
  • M.S., Marketing, Cornell University
  • M.S., Statistics, University of Minnesota
  • B.A., Economics, Yonsei University

Courses Taught

Research Interests

  • Quantitative Marketing
  • Bayesian Analysis
  • Quasi-Experimental Methods
  • Non-Profit Marketing
  • Public Policy

Selected Publications

  1. Kim, Sungjin, Clarence Lee, and Sachin Gupta. “Bayesian Synthetic Control Methods.” Journal of Marketing Research 57, no. 5 (October 2020): 831–52.
 
2. Kim, Sungjin, Sachin Gupta, and Clarence Lee. “Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising.” Journal of Marketing 85 (2): 220–39.

 

  

Awards & Honors

  • Manoa Faculty Research Travel Award, University of Hawaii, 2022
  • Shidler College Faculty Fellow, Shidler College of Business, 2021–present
  • Shirley M. Lee Research Award, Shidler College of Business, 2021
  • Paul E. Green Award, American Marketing Association, 2021
  • Bartholomew Family Ph.D. Scholarship, 2020
  • Johnson Graduate School of Management Doctoral Fellowship, 2014-2019
  • Fellow, Quant Marketing and Structural Econometrics Workshop, 2015
  • Honors, Yonsei University, 2005
  • High Honors & Scholarship, Yonsei University, 2004