In the U.S. today, over 25 percent of all non-military workers are involved in marketing activities. These activities include such exciting and dynamic fields as Sales, Advertising, Consumer Behavior Research and Public Relations. If you enjoy working with people, and if you're looking for a career in the challenging world of business, then a degree in Marketing may just be right for you.

Definition and Scope

The field of Marketing discovers the needs and wants of people and creates products and services to satisfy those needs and wants. Therefore, Marketers are involved in:

  • Research - finding out what people want and need
  • Creation - developing new products
  • Delivery - finding ways to get the products to customers efficiently and effectively
  • Communication - informing customers regarding new and established products

Careers in Marketing

Described below are some of the major Marketing fields and examples of job positions within each field.

  • Product/Brand Management (Product Manager, Brand Manager, Packaging Specialist, Pricing Specialist, Promotions Specialist)
  • Advertising/Public Relations (Account Executive, Copywriter, Art or Media Specialist, Media Buyer, Marketing Researcher)
  • Distribution (Traffic or Distribution Manager, Logistics Specialist)
  • Marketing Research (Marketing Researcher, Consultant, Analyst)
  • Sales (Professional salesperson in retail, wholesale or individual sales. Account, District, Regional, National Sales Manager)
  • Retail Management (Buyer, Department, Branch, Store Manager, Merchandiser, Sales Director/Manager, Promotions Specialist)

Major Requirements

Marketing Course Requirements (15 credit hours, all with "C-" or better)

  • MKT 311
  • MKT 321 (may be taken for those students who double major in marketing and management)
  • MKT 391
  • Any two of the following:
    MKT 331, 332, 341, 351, 352, 361, 362, 363, 372, 381, 410, 411.

For more information about our courses, go to course listing.

For more information on a Bachelor Degree Program Sheet, go to http://www.manoa.hawaii.edu/ovcaa/programsheets/.

Marketing Major

The Marketing Department (MKTG) provides students and executives with the tools they need to understand, evaluate, predict, and respond to customer needs, wants and trends.

The undergraduate Marketing major continues to be one of the most popular majors in the College. Marketing majors can specialize within one of several areas such as marketing research, marketing management, sales, retail management, and international marketing. Many also intern with leading Hawaii or mainland businesses for additional experience. MBA students achieve a meaningful concentration in marketing by enrolling in regularly offered graduate electives. Executive level courses are also available on demand in a variety of topic areas, for example: international marketing management, marketing research methodology, service marketing, technology and marketing, service marketing, health care marketing management, and new venture marketing.

The department has spearheaded an effort to upgrade the College's information technology through the Marketing Information Technology Center (MITC). The MITC's has a software applications lab, an experimental behavior lab, and a media lab. The labs serve as teaching and research tools for the College's students and faculty as well as the general community. The MITC The Marketing Department (MKTG) provides students and executives with the tools they need to understand, evaluate, predict, and respond to customer needs, wants and trends.