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In the U.S. today, over 25 percent of all non-military workers are involved in marketing activities. These activities include such exciting and dynamic fields as Sales, Advertising, Consumer Behavior Research and Public Relations. If you enjoy working with people, and if you're looking for a career in the challenging world of business, then a degree in Marketing may just be right for you.
The field of Marketing discovers the needs and wants of people and creates products and services to satisfy those needs and wants. Therefore, Marketers are involved in:
Described below are some of the major Marketing fields and examples of job positions within each field.
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You can also browse Bachelor Degree Program Sheets on the UH Manoa website.