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Professional-in-Residence: Piia Aarma

Piia M. Aarma is the founder and president of Pineapple Tweed Public Relations and Marketing, a full service firm that offers services ranging from media relations to advertising. She has been involved in communications for more than 20 years. Her experience includes corporate communications, marketing, Internet site development, national-level lobbying and PR, newspaper reporting and editing, magazine writing and on-line communications. She has broad industry and functional expertise, with specialties in image and positioning, media relations and crisis management.

For more information, http://pace.shidler.hawaii.edu/pir/meet-the-professionals.