Interdisciplinary Doctoral Colloquium on Service-Dominant Logic
In Conjunction with the Logic and Science of Service
June 17-22, 2008
Honolulu, Hawaii
Service-Dominant (S-D) logic, which many identify with the seminal paper published in the Journal of Marketing by Vargo and Lusch in January 2004 with commentaries from seven thought leaders in marketing, has become the foundation for the development of many research programs and dissertations by doctoral students. These research initiatives are found not only in marketing but also in economics, management, information systems, engineering, and the emerging field of service science.
This interdisciplinary and boundary spanning research context is consistent with the broad applicability of S-D logic as advocated by Vargo and Lusch. For instance, Vargo and Lusch have collaborated with scholars from a broad array of disciplines to further develop the theoretical foundations and basic science of S-D logic. This collaboration has led to publications (current and forthcoming) in a number of marketing and marketing-related journals, such as the Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Macromarketing, Marketing Theory, as well as in non-marketing-specific journals such as Organizational Dynamics, IBM Systems Journal, The Antitrust Bulletin, and to participation in conferences such as the AMA Educators’ Conferences, the Hawaiian International Conferences on Systems Sciences, WEB 2008, and various other conferences.
The purpose of the Doctoral Colloquium on Service-Dominant Logic is to bring together an interdisciplinary group of doctoral students from around the world to spend an extended period of time exploring the theoretical foundations of S-D logic and its applicability in their research programs. Seminar sessions will cover: (1) a review of the S-D logic framework, (2) clarification of what S-D logic is and is not, (3) elaborations and updates on the foundational premises (FPs) of S-D logic, including additions and wording changes, (4) reviews of the S-D logic linkages related to resource advantage theory, consumer culture theory, and service science, (5) reviews of S-D logic related research, and (6) suggestions for directions for research grounded in S-D logic. In addition, Colloquium participants will have the opportunity to share their research ideas and programs with other colloquium participants and the colloquium leaders with the intent of receiving constructive guidance on how to improve their planned research program.
The Doctoral Colloquium will not only feature Professors Lusch and Vargo but also will include other leading scholars. In part, this will occur via each participant in the doctoral colloquium attending The 2008 Logic and Science of Service (LSS) Conference, which will have the theme of The New Wealth and Wellbeing of Nations. The LSS conference will be held from June 19-21 in Honolulu, Hawaii. The conference is co-sponsored by the University of Hawaii Shidler College of Business and Center for International Business Research and Education (CIBER), IBM, and INFORMS. More information can be obtained at www.sdlogic.net. The Doctoral Colloquium will extend two days prior (June 17) and one day beyond (June 22) this conference. Additional details follow.
Application Process
Send a letter (two page maximum) expressing your interest in attending the Colloquium, along with a brief statement of your interest in S-D logic and/or service science, the stage you are in your doctoral studies, and your specific S-D logic related research interests. Append a letter of support from your major professor or director of your doctoral program. Graduating PhDs and recently hired assistant professors are also invited to apply. Applications are due April 1, 2008 and acceptances will occur by April 15, 2008. The participation in the Colloquium is limited to sixteen doctoral students and early applications will be given priority. Please send this application to lss2008@hawaii.edu.
Optional Paper Presentation
Colloquium participants may submit abstracts for paper presentations. These presentations will be in special sessions, some of which may be part of the concurrent sessions of the LSS Conference. The abstract deadline is the same as that of the application.
Expenses
There is no charge for the educational program. However, there is a $300 fee to cover instructional supplies, some meals, and the registration fee for the 2008 LSS Conference, at a reduced rate. We anticipate being able to provide lodging for Colloquium participants at the East-West Center on the University of Hawaii campus at between $50 and $60 per day.
Scholarship Report
A limited number of $500 student scholarships are available to support attendance. If you seek this support please append a separate letter to your application and explain the rationale for the scholarship.