The 2009 AMA SERVSIG Services Doctoral Consortium

October 28–29, 2009 - Honolulu, HI, USA

The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 16th annual Services Doctoral Consortium, to be held in Honolulu, Hawaii. The Consortium, which directly precedes the AMA Frontiers in Service Conference in Hawaii, is designed to help doctoral students and new faculty in their academic careers as teachers and researchers of services marketing. By promoting a collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field's leading scholars and up-and-coming services marketing scholars.

Research sessions highlight important and emerging streams of research within the services discipline and involve stimulating discussions on current trends and cutting edge research in services marketing. Discussions include developing one's own stream of research, and the various approaches used in examining research questions – behavioral, managerial, and quantitative modeling methods. Doctoral students registered for the Consortium will have an opportunity to present their research ideas and receive feedback from the Consortium faculty.

For more information on the consortium, check the SERVSIG website for updates.

We look forward to seeing you in Hawaii!

Program Schedule

Wednesday, October 28, 2008

6:00 PM – 7:00 PM
Welcome Reception at the Sheraton Waikiki
Location: Niihau Room

Thursday, October 29, 2008

8:00 AM – 5:00 PM
Location: Waianae Room

8:00 – 8:30
Continental Breakfast

8:30 – 9:00
Introductions and Welcome
Tom Baker, Clemson University
Deanne Brocato, Iowa State University

9:00 – 9:30
Plenary Session
Session Steve Vargo, University of Hawaii

9:30 – 10:00
Managerial Service Research
Discussion of approaches to developing managerially relevant service research

Stephen Brown, Arizona State University

10:00 – 10:30
Mid morning break

10:30 – 11:45
Research Journeys and Lessons Learned
Researchers revisit the process behind one of their “major” articles. Specifically, presenters will be asked to select a piece of research in advance and discuss, its conceptualization, journey through the review process, and lessons learned. The goal of this session will be to demonstrate the unusual paths that many research projects take to get published and provide some guidance for navigating this process.

Tom Baker, Clemson
Julie Baker, Texas Christian University
Joe Cronin, Florida State University

12:00 – 1:15
Lunch

1:15 – 1:45
Excellence in Teaching
Discussion of approaches to teaching services

Ray Fisk, Texas State University — San Marcos

1:45 – 2:15
Special Session:
Exploring multi-disciplinary research and collaborations

Jim Spohrer, IBM

2:15 – 2:45
Surviving the Transition to Faculty Status and Developing a Research Pipeline Q & A Panel:
Panelists provide candid comments on how to manage the transition to faculty status and developing a pipeline of research.

Sterling Bone, Brigham Young University
Stephanie Noble, The University of Mississippi

2:45 – 3:15
Break 2: Refreshments

3:15 – 4:15
Emerging Perspectives in Service Research
Presenters will elaborate on emerging topics in services that they feel are increasingly important and will impact the field in the next 5 years. In doing so, they will identify broad areas of investigation across behavioral, strategic, and modeling perspectives.

Mike Brady, Florida State University
Yany Gregoire, Washington State University
Shashi Matta, The Ohio State University

4:15 – 5:00
Interactive Student Research (students meet to discuss research with scholars)
Doctoral Student Research Break-out Groups